Graphic designers from the Associated Students Inc. (ASI) department of Marketing, Design and Public Relations (MDPR) won multiple awards at the annual American Advertising Awards, also known as the ADDY Awards, hosted by the Inland Empire American Advertising Federation (AAF).
The AAF Student ADDY Awards is designed specifically for full or part-time college students on a national level, where local pieces may advance to regional and national judging much like the pieces entered by professionals.
A celebration ceremony took place on Friday, March 18 at the Mission Inn Hotel & Spa in Riverside, California where all seven MDPR graphic designers who submitted entries received their awards.
Kelly Rice, fifth-year graphic design student, won Silver in the “Illustration” category for her entry “Adventures Winter Programs.”
“This award means so much to me because it inspires me to continue taking risks within design,” said Rice. “It proves that I shouldn’t be afraid of stepping out of my comfort zone just because I’ve never tried a certain type of design style.”
“I’m incredibly happy with how it all turned out and the level of detail I was able to achieve,” she added.
Tyler Stewart, sixth-year graphic design student, won Silver in the “Integrated Advertising Campaign” category for his entry “Volunteer Fair.”
“I really wanted to grab students’ attention and express the heart and fun of volunteering to the university campus,” said Stewart. “It is always such an honor to be recognized for the work we do and it’s so great to receive this affirmation before graduating this year.”
Joshua Phillips, fourth–year graphic design student, won Bronze in the “Logo Design” category for his entry “One Stop Student Services.”
“With a lot of our projects here, we are given the liberty to experiment and explore new techniques [and] finding what works and what doesn’t. In the end, I was very happy with the results considering this was my first try at digital illustration.” said Guerrero.
This award means a lot to me; it’s the first time I’ve entered any of my artwork to a competition and placing in this competition has been a great motivation for me to continue learning and try new things,” he added.
Sean Winter, a recent Cal Poly Pomona (CPP) graphic design student graduate, won Gold in the “Illustration – Campaign” category for his entry “Karaoke Night.”
“I was able to really apply drawing and composition skills; it was a step forward for me because I drew digitally, on paper, with pencil and ink,” said Winter. “And went back and forth trying to refine the image and make it work with the typography. I was happy and grateful to win the award; to me, it validates the work I did [and] was a great way to end my experience working at ASI.”
Natalie Tran, third-year graphic design student, won Silver in the “Poster” category for her entry “Try Me Week.”
“Try Me Week was the last project I worked on in 2014 before I decided to take a personal leave from school for four months. I didn’t expect to receive any sort of recognition for my work because I thought that my personal life interfered too greatly for me to be able to produce anything substantial,” said Tran.
“Being able to place in this competition has made me realize how much graphic design and ASI mean to me, especially during my most vulnerable times,” she added. “I am beyond fortunate to call ASI my home, and so honored to be able to represent them through my work.”
Adrian Arvizu, third-year graphic design student, won Bronze in the “Poster” category for his entry “Battle of the Bands.”
“I’ve never entered my work into any competition, so to enter something for the first time and be recognized was an amazing feeling,” said Arvizu. “The best part of the whole experience was being honored with my fellow designers from the office. This team that we have at MDPR is by far the most talented and determined team that I’ve been a part of.”
ASI is a non-profit corporation that provides facilities, programs and services to students as well as student representation at the campus level and the California State University system-wide level. ASI is comprised of student leaders, student staff and professional staff. A majority of ASI programs and services are run by students and guided by full-time staff, fulfilling the motto of “students serving students.” For more information about ASI, visit asi.cpp.edu.